With a network of 500 points of sale in France, a large distribution group that specialises in sanitary, heating and plumbing for professionals and individuals, required the support of RGIS. For one of its subsidiaries the group wanted to deploy a new store concept for its bathroom showrooms.

REQUIREMENT

In order for the large trading company to increase its performance and develop its market share, it began a redesign of its self-services in order to revise the customer journey and the product offer. With the new market environment since the Covid-19 pandemic, and the huge increase of the DIY market, the distribution group needed support in the remodelling of the bathroom showroom stores.

Although the company had an in-house Merchandising Team, they wanted RGIS to provide the following:

• Expertise in merchandising and remodelling
• Nationwide coverage across France
• Perform the remodeling of 70 stores (33 full and 37 partial)
• Carry out the installation of shelves during the day without disrupting commercial activity

SOLUTION
The trading company partnered with RGIS to complete the nationwide bathroom showroom and self-service remodelling project, and RGIS provided the following:

• Scheduled dedicated teams of experienced RGIS merchandisers depending on the project and the size of the store (full – 2-6 people for 5 weeks; partial – 2 people for 1-3 days)
• RGIS teams removed shelves, moved the goods zone by zone, before assembling the new gondolas of the self-service space
• Carried out the layout of the bathroom showrooms in accordance with the merchandising plans
• Provided daily reports on the progress of construction sites and quality reports each weekend
• RGIS teams worked alongside the Merchandising Project Managers of the company and respected the specifications and the intervention schedule

RESULTS, the following results were achieved:

The trading company found by outsourcing the nationwide bathroom showroom and self-service remodelling project to RGIS, the following results were achieved:

• Expert merchandisers and teams were efficiently scheduled according to the needs and size of each store
• The company's Merchandising Managers were able to reassign their operational staff to other tasks with higher added value for the company
• Benefited from a remodelling service in its 70 stores, without disruption to its customers and staff
• The company have improved its bathroom showrooms and set up its new self-service areas, in accordance with the merchandising rules defined by its Project Managers
• Deployed its new store concept quickly and efficiently by creating attractive sales areas